2020 // OCTOBER 21 // ONLINE
COLLABORATE TO INNOVATE
SUSTAINABLE GAMBLING CONFERENCE 2020
ON THE DAY
TIME (CET)
13:00
Welcome to the 2020 Sustainable Gambling Conference!
Lydia Capolicchio, Conference moderator
13:05
Our journey towards 100% enjoyable gambling – how can innovation and collaboration help us get there?
Henrik Tjärnström, CEO Kindred Group

Henrik Tjärnström, CEO Kindred Group
Henrik Tjärnström has been the CEO for Kindred Group since 2010. Mr Tjärnström joined the Board of Directors in 2003 and was part of the Board until 2008 where he stepped into the role as Chief Financial Officer for the Group. Prior to joining Kindred, he was a Senior Financial Manager at Skanska Infrastructure Development AB. Further he is a Board member of EGBA, European Gambling and Betting Association.
Henrik Tjärnström
CEO Kindred Group
Henrik Tjärnström has been the CEO for Kindred Group since 2010. Mr Tjärnström joined the Board of Directors in 2003 and was part of the Board until 2008 where he stepped into the role as Chief Financial Officer for the Group. Prior to joining Kindred, he was a Senior Financial Manager at Skanska Infrastructure Development AB. Further he is a Board member of EGBA, European Gambling and Betting Association.
13:15
AI as a tool for more sustainable gambling
Göran Lindsjö, AI advisor

Göran Lindsjö, AI advisor
Göran Lindsjö is a Senior AI Advisor based in Washington DC. He is specialized in strategic AI and digital transformation and has extensive experience from industry and public sector, including the Government Offices of Sweden. Göran has inspired several policy makers and many executive teams to start their AI journey and he is also a frequent keynote speaker. He has an extensive network within the North American and European AI community. He is also a serial entrepreneur and Founding Fellow of AI Sweden
Summary: AI is disrupting several sectors like retail, finance and healthcare. How are these sectors using AI and what will it mean for the gambling industry? AI for Good is an emerging concept sponsored by United Nation. This includes many types of sustainability efforts. How could it be used to leverage sustainable gambling?
Göran Lindsjö,
AI advisor
Göran Lindsjö is a Senior AI Advisor based in Washington DC. He is specialized in strategic AI and digital transformation and has extensive experience from industry and public sector, including the Government Offices of Sweden. Göran has inspired several policy makers and many executive teams to start their AI journey and he is also a frequent keynote speaker. He has an extensive network within the North American and European AI community. He is also a serial entrepreneur and Founding Fellow of AI Sweden.
Summary: AI is disrupting several sectors like retail, finance and healthcare. How are these sectors using AI and what will it mean for the gambling industry?
AI for Good is an emerging concept sponsored by United Nation. This includes many types of sustainability efforts. How could it be used to leverage sustainable gambling?
13:35
Al and Data Protection: Legal Challenges and Smart Policies
Dr Simon Planzer, Partner at PLANZER LAW

Dr Simon Planzer, Partner at PLANZER LAW
Dr Simon Planzer directs the law practice PLANZER LAW whose focus is on EU/EEA gaming & entertainment and technology law as well as comprehensive advice on compliance-related matters. Simon also serves as university lecturer. He wrote his PhD on EU/EEA gaming regulation.
Summary: One of the most valuable resources are personal data. This is all the more true in view of their use in Artificial Intelligence. Risks inherent to the sheer economic potential of data for business purposes has led the EU legislator to strengthen data protection through the GDPR. But is the GDPR a mere burdensome compliance hurdle standing in the way of achieving innovative use of AI? Counterintuitively, Dr Simon Planzer will argue that data protection can also be embraced by companies and smart policies implemented that put the players and employees at the center of consideration.
Dr Simon Planzer
Partner at PLANZER LAW
Dr Simon Planzer directs the law practice PLANZER LAW whose focus is on EU/EEA gaming & entertainment and technology law as well as comprehensive advice on compliance-related matters. Simon also serves as university lecturer. He wrote his PhD on EU/EEA gaming regulation.
Summary: One of the most valuable resources are personal data. This is all the more true in view of their use in Artificial Intelligence. Risks inherent to the sheer economic potential of data for business purposes has led the EU legislator to strengthen data protection through the GDPR. But is the GDPR a mere burdensome compliance hurdle standing in the way of achieving innovative use of AI? Counterintuitively, Dr Simon Planzer will argue that data protection can also be embraced by companies and smart policies implemented that put the players and employees at the center of consideration.
13:50
Panel on AI for Good – how can the industry take advantage of future tech to ensure sustainable consumption?
Henrik Tjärnström, CEO Kindred Group
Göran Lindsjö, AI advisor
Dr Simon Planzer, Partner at PLANZER LAW
Kajsa Nylander, Head of Sustainability at Svenska Spel
Dr David Forsström, Researcher at the Department of Psychology, Stockholm University
Peter Marcus, Group Operations Director, GVC Plc.

Henrik Tjärnström, CEO Kindred Group
Henrik Tjärnström has been the CEO for Kindred Group since 2010. Mr Tjärnström joined the Board of Directors in 2003 and was part of the Board until 2008 where he stepped into the role as Chief Financial Officer for the Group. Prior to joining Kindred, he was a Senior Financial Manager at Skanska Infrastructure Development AB. Further he is a Board member of EGBA, European Gambling and Betting Association.

Göran Lindsjö, AI advisor
Göran Lindsjö is a Senior AI Advisor based in Washington DC. He is specialized in strategic AI and digital transformation and has extensive experience from industry and public sector, including the Government Offices of Sweden. Göran has inspired several policy makers and many executive teams to start their AI journey and he is also a frequent keynote speaker. He has an extensive network within the North American and European AI community. He is also a serial entrepreneur and Founding Fellow of AI Sweden

Dr Simon Planzer, Partner at PLANZER LAW
Dr Simon Planzer directs the law practice PLANZER LAW whose focus is on EU/EEA gaming & entertainment and technology law as well as comprehensive advice on compliance-related matters. Simon also serves as university lecturer. He wrote his PhD on EU/EEA gaming regulation.

Kajsa Nylander , Director of Sustainability
Kajsa Nylander is currently working as a Director of Sustainability at the Swedish state owned company Svenska Spel. She is responsible for Svenska Spel’s strategic and long-term work on responsible and sustainable business development focusing on issues such as responsible gaming, social responsibility, and business-ethics. Kajsa has previously worked as sustainability manager at Systembolaget, as Senior Manager at EY’s division Climate Change and Sustainability Services and as CEO/Senior consultant at Respect Responsible Business. As a consultant she worked with brands in IT/telcom, retail, and tourism and entertainment focusing on strategic business development, sustainability due diligence, sustainability communication, risk management and responsible supply chain management.

Dr David Forsström, Researcher at the Department of Psychology, Stockholm University
Dr David Forsström is currently doing a post doc at the Department if Clinical Neuroscience at Karolinska institutet. He is a psychologist. His PhD-project focused on the use of the responsible gambling tool Playscan. After completing his PhD he has continued to do research in the field of responsible gambling and his post doc-project investigates different aspects of e-sports betting.

Peter Marcus, Group Operations Director, GVC Plc.
Peter Marcus is the Group Operations Director for GVC Plc. In this role he is heavily involved in all areas and projects within the Group and is especially involved in how the Group implement Safer Gambling initiates to enhance customer protection and give customers easy to use journeys. Former Chief Operations Officer for William Hill Online & UK Managing Director of Betfair Plc, Peter Marcus is a 20 year veteran of the online gaming industry having worked for Online Casino’s, Poker Room’s and Sportbooks at a senior management level. In addition to the roles above Peter was the former VP Marketing CryptoLogic, Chief Strategy Officer for BetClick Everest Group and prior to gaming the Director of Account Management DoubleClick EMEA. Outside of marketing and operations he has overseen two major company mergers from negotiation through to full company integration.
Henrik Tjärnström
CEO Kindred Group
Henrik Tjärnström has been the CEO for Kindred Group since 2010. Mr Tjärnström joined the Board of Directors in 2003 and was part of the Board until 2008 where he stepped into the role as Chief Financial Officer for the Group. Prior to joining Kindred, he was a Senior Financial Manager at Skanska Infrastructure Development AB. Further he is a Board member of EGBA, European Gambling and Betting Association.
Göran Lindsjö,
AI advisor
Göran Lindsjö is a Senior AI Advisor based in Washington DC. He is specialized in strategic AI and digital transformation and has extensive experience from industry and public sector, including the Government Offices of Sweden. Göran has inspired several policy makers and many executive teams to start their AI journey and he is also a frequent keynote speaker. He has an extensive network within the North American and European AI community. He is also a serial entrepreneur and Founding Fellow of AI Sweden.
Dr Simon Planzer
Partner at PLANZER LAW
Dr Simon Planzer directs the law practice PLANZER LAW whose focus is on EU/EEA gaming & entertainment and technology law as well as comprehensive advice on compliance-related matters. Simon also serves as university lecturer. He wrote his PhD on EU/EEA gaming regulation.
Kajsa Nylander
Director of Sustainability
Kajsa Nylander is currently working as a Director of Sustainability at the Swedish state owned company Svenska Spel. She is responsible for Svenska Spel’s strategic and long-term work on responsible and sustainable business development focusing on issues such as responsible gaming, social responsibility, and business-ethics. Kajsa has previously worked as sustainability manager at Systembolaget, as Senior Manager at EY’s division Climate Change and Sustainability Services and as CEO/Senior consultant at Respect Responsible Business. As a consultant she worked with brands in IT/telcom, retail, and tourism and entertainment focusing on strategic business development, sustainability due diligence, sustainability communication, risk management and responsible supply chain management.
Dr David Forsström
Researcher at the Department of Psychology, Stockholm University
Dr David Forsström is currently doing a post doc at the Department if Clinical Neuroscience at Karolinska institutet. He is a psychologist. His PhD-project focused on the use of the responsible gambling tool Playscan. After completing his PhD he has continued to do research in the field of responsible gambling and his post doc-project investigates different aspects of e-sports betting.
Peter Marcus
Group Operations Director, GVC Plc.
Peter Marcus is the Group Operations Director for GVC Plc. In this role he is heavily involved in all areas and projects within the Group and is especially involved in how the Group implement Safer Gambling initiates to enhance customer protection and give customers easy to use journeys.
Former Chief Operations Officer for William Hill Online & UK Managing Director of Betfair Plc, Peter Marcus is a 20 year veteran of the online gaming industry having worked for Online Casino’s, Poker Room’s and Sportbooks at a senior management level. In addition to the roles above Peter was the former VP Marketing CryptoLogic, Chief Strategy Officer for BetClick Everest Group and prior to gaming the Director of Account Management DoubleClick EMEA.
Outside of marketing and operations he has overseen two major company mergers from negotiation through to full company integration.
14:15
Case study: Using AI to maintain control of gambling
Chris Eade, Zafty Intelligence

Chris Eade, Founder of Zafty Intelligence
Chris is the founder of Zafty Intelligence, a behavioural analytics and data collection organisation. Chris has founded, and co-founder a wide range of technology companies having started his career in finance. Zafty has a focus on prediction of mental health events through micro deviations of phone usage behaviour. The Zafty technology has wide potential usage with the work to date being focussed on identification of PTSD events with the US military. This technology is being adapted to predict problem gambling patterns of behaviour.
Summary of presentation:
What Zafty does, how we developed our technology
The complicated task it is attempting to solve
How this background is the perfect fit for problem gambling behaviour
Chris Eade
Founder of Zafty Intelligence
Chris is the founder of Zafty Intelligence, a behavioural analytics and data collection organisation. Chris has founded, and co-founder a wide range of technology companies having started his career in finance.
Zafty has a focus on prediction of mental health events through micro deviations of phone usage behaviour. The Zafty technology has wide potential usage with the work to date being focussed on identification of PTSD events with the US military. This technology is being adapted to predict problem gambling patterns of behaviour.
Summary of presentation:
What Zafty does, how we developed our technology
The complicated task it is attempting to solve
How this background is the perfect fit for problem gambling behaviour
14:35
Regulators panel – discussion and perspectives on AI, challenges from regulators point of view, and thoughts on AI for good
Isabelle Falque-Pierrotin, President at L’Autorité Nationale des Jeux (ANJ)
Camilla Rosenberg, Director General at Spelinspektionen
Yanica Sant, Head of EU Affairs and Policy at Malta Gaming Authority

Isabelle Falque-Pierrotin
Isabelle FALQUE-PIERROTIN is a graduate of the Hautes Etudes Commerciales business school (HEC), a former student of the National School of Administration (“Denis Diderot” promotion) and the Multimedia Institute in 1990. Auditor then “Maître des requêtes” at the French Council of State, she has been a State Councillor since 2001. Isabelle FALQUE-PIERROTIN was Chairwoman of the French Data Protection Authority (CNIL) from 2011 to 2019. She chaired the European Data Protection Committee from 2014 to 2018, when the General Data Protection Regulation (GDPR) was being drawn up and served as President of the World Conference of Data Protection Authorities in 2017-2018. From January to April 2019, she was appointed responsible of the French “Grand Débat”. Then, she was charged by the Prime Minister with a prefiguration mission of the National Gambling Authority (ANJ). She was appointed President of the ANJ by decree of the President of the Republic for a six-year term from June 16, 2020.

Camilla Rosenberg, Director-General of the Swedish Gambling Authority
Camilla Rosenberg came to the Swedish Gambling Authority in September 2015 as head of the operations department with responsibility for the Authority’s permit and supervisory activities and has been acting Director-General since May 2017. She was appointed Director-General of the Swedish Gambling Authority in October 2017. Ms Rosenberg previously worked at the Swedish Energy Agency, where she held various managerial positions, including most recently that of chief legal officer. She has also previously worked at the Swedish Gambling Authority and as a tax adviser.

Yanica Sant, Head of EU Affairs and Policy at Malta Gaming Authority
Yanica joined the MGA in 2014 and has occupied the position of Head of International Affairs and Policy since 2019. Her main areas of work include horizon scanning for any international initiatives or industry developments that prompt policy or regulatory intervention. She is responsible for the management of the MGA’s bilateral relations with other gambling regulators, and for all efforts of international cooperation. Yanica is particularly involved within matters relating to responsible gambling and data protection. Yanica also sits on the board of GREF and is an active participant within the e-gambling and responsible gambling working groups. She is also a member of IAGR.
Isabelle Falque-Pierrotin
Isabelle FALQUE-PIERROTIN is a graduate of the Hautes Etudes Commerciales business school (HEC), a former student of the National School of Administration (“Denis Diderot” promotion) and the Multimedia Institute in 1990. Auditor then “Maître des requêtes” at the French Council of State, she has been a State Councillor since 2001.
Isabelle FALQUE-PIERROTIN was Chairwoman of the French Data Protection Authority (CNIL) from 2011 to 2019. She chaired the European Data Protection Committee from 2014 to 2018, when the General Data Protection Regulation (GDPR) was being drawn up and served as President of the World Conference of Data Protection Authorities in 2017-2018.
From January to April 2019, she was appointed responsible of the French “Grand Débat”. Then, she was charged by the Prime Minister with a prefiguration mission of the National Gambling Authority (ANJ).
She was appointed President of the ANJ by decree of the President of the Republic for a six-year term from June 16, 2020.
Camilla Rosenberg
Director-General of the Swedish Gambling Authority
Camilla Rosenberg came to the Swedish Gambling Authority in September 2015 as head of the operations department with responsibility for the Authority’s permit and supervisory activities and has been acting Director-General since May 2017. She was appointed Director-General of the Swedish Gambling Authority in October 2017.
Ms Rosenberg previously worked at the Swedish Energy Agency, where she held various managerial positions, including most recently that of chief legal officer. She has also previously worked at the Swedish Gambling Authority and as a tax adviser.
Yanica Sant
Head of EU Affairs and Policy at Malta Gaming Authority
Yanica joined the MGA in 2014 and has occupied the position of Head of International Affairs and Policy since 2019. Her main areas of work include horizon scanning for any international initiatives or industry developments that prompt policy or regulatory intervention. She is responsible for the management of the MGA’s bilateral relations with other gambling regulators, and for all efforts of international cooperation. Yanica is particularly involved within matters relating to responsible gambling and data protection.
Yanica also sits on the board of GREF and is an active participant within the e-gambling and responsible gambling working groups. She is also a member of IAGR.
14:55
Closing remarks
Henrik Tjärnström, CEO Kindred Group
15:00
Mini Break
Virtual breakout sessions with live Q&A
Innovating to eliminate harmful gambling
How can new tech improve integrity
Research
1st Breakout
15:05 – 15:25
Innovating to eliminate harmful gambling
Applying Data Science to monitor Problem Gambling
Karim Chikh, Head of LeCoR Analytics, Kindred
Karim Chikh
Head of LeCoR Analytics Kindred
How can AI be applied to detect problem gambling and what’s Kindred’s approach.
How can new tech improve integrity
Collaboration and tech: the stakes for sports betting integrity
Silvia Paleari, Senior Public Affairs Manager, IBIA
Silvia Paleari
Senior Public Affairs Manager IBIA
Silvia Paleari, Senior Public Affairs Manager at the International Betting Integrity Association explains how technology helped to have better systems in place to ensure sports betting integrity and highlights what future developments should take into account in order to be effective.
Research
How can academic-industry research collaboratives advance the understanding and
mitigation of product risks?
Dr Jonathan Parke, Founder and Director, Sophro Ltd
Dr Jonathan Parke
Founder and Director Sophro Ltd
Understanding and reducing the risks of harm posed by gambling products is an emergent and integral element of safer gambling strategies. However, making gambling safer through design adjustments (to both games and their platforms) is a demanding, complex and contentious exercise.
Innovation through collaborative research with industry can accelerate progress in understanding
and upgrading product safety. In this session, we will consider how using examples.

Karim Chikh
Head of LeCoR Analytics Kindred
How can AI be applied to detect problem gambling and what’s Kindred’s approach.

Silvia Paleari
Senior Public Affairs Manager IBIA
Silvia Paleari, Senior Public Affairs Manager at the International Betting Integrity Association explains how technology helped to have better systems in place to ensure sports betting integrity and highlights what future developments should take into account in order to be effective.

Dr Jonathan Parke
Founder and Director Sophro Ltd
Understanding and reducing the risks of harm posed by gambling products is an emergent and integral element of safer gambling strategies.
However, making gambling safer through design adjustments (to both games and their platforms) is a demanding, complex and contentious exercise.
Innovation through collaborative research with industry can accelerate progress in understanding
and upgrading product safety. In this session, we will consider how using examples.
2nd Breakout
15:25 – 15:45
Innovating to eliminate harmful gambling
The Online Gambling Self-Exclusion Puzzle: Putting the Pieces Together
Jack Symons
CEO, GamBan
Jack Symons
CEO GamBan
An overview of effective self-exclusion, exploring tools, barriers, impact, characteristics,
improvements and the ongoing need for collaboration.
How can new tech improve integrity
Match-fixing in Swedish football – more common than you think
Johan Claesson
Integrity Officer at the Swedish FA
Johan Claesson Integrity Officer at the Swedish FA
It will descripe the situation in Sweden and what we need to fight the problem.
Research
AI for Anti-Money Laundering in Online Gambling
Charitos Charitou
fourth year PhD student, Computer Science Department at City, University of London
Charitos Charitou
fourth year PhD student, Computer Science Department at City, University of London
We present the challenges that exist in Online Gambling and why is hard to detect money laundering. Further, we give an overview of the methods that we have been investigating to reduce the risk of money laundering in online gambling.

Jack Symons
CEO GamBan
An overview of effective self-exclusion, exploring tools, barriers, impact, characteristics,
improvements and the ongoing need for collaboration.

Johan Claesson
Integrity Officer at the Swedish FA
It will descripe the situation in Sweden and what we need to fight the problem.

Charitos Charitou
fourth year PhD student, Computer Science Department at City, University of London
We present the challenges that exist in Online Gambling and why is hard to detect money laundering. Further, we give an overview of the methods that we have been investigating to reduce the risk of money laundering in online gambling.
3rd Breakout
15:45 – 16:05
Innovating to eliminate harmful gambling
2020 Vision: Tough Choices To Futureproof Remote Gambling
Matt-Zarb Cousin
Director of Clean Up Gambling and Co-Founder of Gamban
Matt-Zarb Cousin
Director of Clean Up Gambling and Co-Founder of Gamban
The liberalization of remote gambling, combined with inadequate regulation and oversight, has led to a public backlash in a growing number of jurisdictions. This will undoubtedly lead to more restrictive laws in the UK in the imminent Gambling Act Review.
This presentation will argue why it is in the long-term interests of the sector to facilitate substantive reforms that may drastically alter operator business models.
How can new tech improve integrity
Sports Integrity: a betting industry perspective
Oliver Lamb
Head Sportsbook Controller, Kambi
Oliver Lamb
Head Sportsbook Controller Kambi
A look at how the industry’s responses to match fixing have evolved over the years, and how technology & further collaboration can shape this going forward
Research
Academics working collaboratively with the gambling industry: A personal overview
Professor Mark Griffiths
Nottingham Trent University
Professor Mark Grffiths
Nottingham Trent University
This talk will be a personal overview of how Professor Griffiths has worked with the gambling industry throughout his career, how research being funded by the gambling industry can be perceived and how it compares to other types of funded research, and how technological innovation within the gambling industry has moved the field of responsible gambling forward.

Matt-Zarb Cousin
Director of Clean Up Gambling and Co-Founder of Gamban
The liberalization of remote gambling, combined with inadequate regulation and oversight, has led to a public backlash in a growing number of jurisdictions. This will undoubtedly lead to more restrictive laws in the UK in the imminent Gambling Act Review. This presentation will argue why it is in the long-term interests of the sector to facilitate substantive reforms that may drastically alter operator business models.

Oliver Lamb
Head Sportsbook Controller Kambi
A look at how the industry’s responses to match fixing have evolved over the years, and how technology & further collaboration can shape this going forward

Professor Mark Grffiths Nottingham Trent University
This talk will be a personal overview of how Professor Griffiths has worked with the gambling industry throughout his career, how research being funded by the gambling industry can be perceived and how it compares to other types of funded research, and how technological innovation within the gambling industry has moved the field of responsible gambling forward.
4th Breakout
16:05 – 16:25
Innovating to eliminate harmful gambling
Digital training delivery and its role in creating a more sustainable and responsible industry.
Caty Illingworth
Head of Training and Development, Epic Risk Management
Caty Illingworth
Head of Training and Development, Epic Risk Management
EPIC will discuss the challenges of retaining focus on the importance of Safer Gambling training
during a pandemic, covering:
- The human element of digital learning
- Adapting our training approach during Covid
- The importance of continuous development and developing the Safer Gambling leaders of the future
How can new tech improve integrity
Improving Integrity
Yasmin Hayden
Bug Bounty Specialist, HackerOne
Yasmin Hayden, Bug Bounty Specialist, HackerOne
HackerOne’s mission is to empower the world to build a safer internet. But what does this mean for those of us who are building it? As technology continues to innovate and evolve at rapid speeds, how do we maintain integrity and security?In this talk, bug bounty specialist Yasmin Hayden will examine these questions and look at the following:
- How security can become more collaborative
- How transparency and defaulting to disclosure can promote trust
- How developers can innovate faster without security slowing them down
Research
Re-examining data as a first step towards collaboration to achieve innovation
Dr David Forsström
Researcher at the Department of Psychology, Stockholm University
Dr David Forsström
Researcher at the Department of Psychology, Stockholm University
Cases will be presented that highlight the need for new types of data and a renewal when it comes to analyzing data in order to able to answer questions about how responsible gambling might impact gamblers on an individual level.
When changing perspective in the way data is used, it will lead to innovation that will demand more a extensive collaboration between researchers and gambling companies.

Caty Illingworth
Head of Training and Development, Epic Risk Management
EPIC will discuss the challenges of retaining focus on the importance of Safer Gambling training during a pandemic, covering:
- The human element of digital learning
- Adapting our training approach during Covid
- The importance of continuous development and developing the Safer Gambling leaders of the future

Yasmin Hayden
Bug Bounty Specialist, HackerOne
HackerOne’s mission is to empower the world to build a safer internet. But what does this mean for those of us who are building it? As technology continues to innovate and evolve at rapid speeds, how do we maintain integrity and security?
In this talk, bug bounty specialist Yasmin Hayden will examine these questions and look at the following:
- How security can become more collaborative
- How transparency and defaulting to disclosure can promote trust
- How developers can innovate faster without security slowing them down

Dr David Forsström
Researcher at the Department of Psychology, Stockholm University
Cases will be presented that highlight the need for new types of data and a renewal when it comes to analyzing data in order to able to answer questions about how responsible gambling might impact gamblers on an individual level. When changing perspective in the way data is used, it will lead to innovation that will demand more a extensive collaboration between researchers and gambling companies.