Dr Jonathan Parke is Director of Sophro Ltd and a leading authority on gambling psychology and harm minimisation. With over two decades’ experience shaping evidence-based policy and practice in the gambling industry, he is a Visiting Professor at Sheffield Hallam University and has published widely in peer-reviewed journals and industry reports. His work spans product risk assessment, player motivation and behaviour, safer-gambling design, and evaluation of harm-reduction initiatives. Through Sophro, he leads research and education programmes that translate behavioural science into practical strategies for safer, sustainable gambling and better consumer outcomes across international markets.
SGC 2025 Tuesday 18 November, Maison de la Poste, Brussels
The Sustainable Gambling Conference returns in 2025 with the theme: “Collaboration for Impact: Safer Gambling in a Changing World.” This landmark event will bring together industry leaders, regulators, researchers, and advocates to explore how collective action can shape a safer and more sustainable future for gambling. Expect powerful keynote speeches, thought-provoking panels, and networking opportunities across one dynamic day in the heart of Europe.
Speakers
Jonathan Parke
Director
Sophro, Visiting Professor, Sheffield Hallam University
Professor. Dr. Mary Aiken
Chair of the Department of Cyberpsychology
Capitol Technology University, USA
Dr Maris Catania
Director of Player Sustainability
Leo Vegas
Adam Kirstein Reuterswärd
Chief Executive Officer
Spelfriheten
Agenda – Collaboration for Impact: Safer Gambling in a Changing World
09:00
Registration and coffee
10:00
Welcome to SGC 2025
10:05
Opening comments by Stéphane Pallez, Chairwoman and CEO at FDJ UNITED
10:15
Keynote speaker: Professor Mary Aiken, Capitol Technology University
10:45
Panel discussion: Lived experience
11:30
Coffee break & networking
11:55
Presentation: Research findings by Dr Jonathan Parke, Sophro Ltd
12:20
Panel discussion: Gambling product risks and how to protect young adults
12:45
Lunch & networking
13:45
Presentation: The rise of the black market by Frontier Economics
14:10
Panel discussion: How to tackle the black market and its key challenges?
14:35
Panel discussion: How do we outcompete black market operators by offering the most attractive, yet safe, customer journeys?
15:00
Coffee break & networking
15:30
Panel discussion: AI and innovation to enhance the customer journey
16:00
Roundtable discussion: Implementing AI in the gambling industry
16:30
Closing remark by Nils Andén, Chief Online Betting and Gaming Officer at FDJ UNITED
16:40
Refreshments & networking
Register Your Interest
Want to be among the first to receive updates on the 2025 conference?
Register your interest today to get early access to tickets, speaker announcements, and the event agenda. Once you’ve signed up, we’ll be in touch with regular updates and exclusive insights as the conference approaches. Whether you’re a returning delegate or joining us for the first time, registering your interest is the best way to stay informed.
Who Should Attend?
The Sustainable Gambling Conference is designed for anyone committed to building a safer and more responsible gambling ecosystem. Ideal for:
- Gambling operators and suppliers seeking to embed sustainability into their business models
- Regulators and policymakers focused on protecting consumers and improving standards
- Researchers and academics working on gambling harm and public health
- Charities and treatment providers supporting individuals and communities
- Technology and data experts driving innovation in responsible gambling tools
- Media and industry commentators looking for the latest insights and developments
If your work intersects with gambling, responsibility, or sustainability – SGC 2025 is for you.
Media Contact
For press enquiries, interview requests, or media accreditation, please contact:
media@fdjunited.com
We welcome media coverage and are happy to support journalists with background information, high-resolution imagery, or access to expert speakers.
About the Sustainable Gambling Conference
The Sustainable Gambling Conference (SGC) is a leading annual event that brings together stakeholders from across the gambling ecosystem – including operators, regulators, researchers, treatment providers, and individuals with lived gambling addiction experience – to foster collaboration and drive innovation in safer gambling practices. Established by FDJ UNITED, the SGC serves as a platform for open dialogue, knowledge sharing, and the development of sustainable strategies aimed at minimising gambling-related harm and promoting a safe experience.
Each year, the conference explores a central theme that reflects the evolving challenges and opportunities within the industry. Previous themes have included “Building Relevance” (2019), focusing on increasing the industry’s societal relevance; “Collaborate to Innovate” (2020), emphasising technological advancements for sustainability; and “Safer Gambling: A Look into the Future” (2024), which addressed topics like artificial intelligence, regulatory adaptation, and ethical considerations in the digital age.
The SGC has been hosted in various cities across Europe, underscoring its international reach and commitment to diverse perspectives. Notable locations include Copenhagen (2019), Amsterdam (2022), and London (2024). In 2025, the conference will convene in Brussels under the theme “Collaboration for Impact: Safer Gambling in a Changing World,” aiming to unite global experts to address emerging trends and reinforce collective efforts toward a more responsible gambling environment.
Through its inclusive and forward-thinking approach, the Sustainable Gambling Conference continues to be a catalyst for meaningful change, driving the industry toward greater transparency, accountability, and social responsibility.
Blog
Practical information
Location
Maison de la Poste
Picardstraat, 5-7 1000 Brussels
Email
welcome@maisondelaposte.brussels
Website
More information on: https://booking.tour-taxis.com/nl_BE/booking/meeting
Phone
+32 2 882 15 10