There is a broad consensus that the industry’s profitability, even its very existence, is contingent on becoming sustainable. Operators, regulators and affiliates all need to beware of their impact and align with each other to develop coherent practices and policies.
There is a strong willingness to work together and share information to find the best practices, both between different stakeholders and over different markets. With an increased focus on the behavioural components of gambling, concepts such as nudging could be utilised to propel better habits and safer gambling environments.
Improving the industry’s reputation is an integral part of combating misconceptions and promoting a more constructive dialogue.As the industry moves towards a more evidence-based approach, methods and data collection need to become more reliable. Standardising KPIs and definitions, as well as setting common goals are crucial for the development of sustainable practices
As we look forward, we hope to build on this momentum and, furthermore, add more actions and tangible results.