Karim Chikh is the Head of Legal and Compliance analytics at Kindred group. Holder of an MSc in mathematics and computing, he started his career working within the pharmaceutical industry and joined Kindred Group in 2013. His team has been focusing since 2017 on detecting fraud and addiction through the analysis of online players’ behavior
SGC 2022 Safer gambling: An Honest Conversation
Enjoy the recordings of our 2022 conference by clicking on ‘2022 archive’. Scroll down and read more about the highlights.
Safer gambling: An honest conversation
After two years of digital formats, this year combined a live event in Amsterdam with livestreaming to reach a wider audience. This year’s theme, “Safer gambling: An honest conversation”, recognised the need to invite a vast array of perspectives from the industry and beyond to drive sustainable development. We addressed essential issues among them:
- How can we use responsible gambling research and technology?
- How do we best combat harmful gambling behaviour?
- How can we utilise data sharing despite challenges?
- What’s the industry’s role in sports integrity?
Summary of 2022

Highlights
There is continued consensus that collaboration within the industry to find joint solutions is the way forward. There is a strong willingness among peers to enhance cooperation efforts in order to facilitate the detection of harmful gambling behaviour.
Knowledge sharing and education can serve as an integral element in supporting customers to make more informed decisions and propel sustainable habits. Discussions during the conference demonstrated a broad consensus among participants that customers should be provided with more information as well as tools to encourage self-reflection and responsible gambling behaviours.
Taking responsibility requires seeking out the conversation. Initiating a dialogue with key stakeholders is an essential instrument for the gambling industry to promote transparency and take on a more educational responsibility. Issues like match fixing and its underlying problems requires the entire industry’s full dedication by communicating its responsibilities and commitments through for example marketing campaigns.
We were glad to combine in-person and digital streaming of the SGC 2022 to continue in the spirit of collaboration and inquisitive discussions. Moving forward, we are determined to continue the work to drive action and tangible results.
Selection of key takeaways
Utilising the opportunities for connection and discussion that comes with meeting in person, this year’s conference combined knowledge-sharing and interaction on several levels. Here are some of the main takeaways:
- Taking responsibility means seeking out the conversation
An honest conversation starts with operators addressing problems and finding solutions. Operators, regulators, and affiliates all need to beware of their impact and align with each other to develop coherent practices and policies. Transparency is essential for collaboration – whether it be among operators or between the industry and other prioritised stakeholders such as affiliates or regulators. - Collaboration and finding joint solutions are the ways forward
Partnerships and connections inside and outside the industry are crucial. A key factor for driving change is successfully combining research, technological solutions, and stakeholder dialogue to find best practice. That also includes responsible use of data that ensures privacy. Working to improve the industry’s reputation by showing real results is an integral part of combating misconceptions and in promoting a more constructive dialogue. - Reducing harmful gambling is the long-term solution to enabling everyday entertainment that contributes positively to society.
Building trust for gambling as a source of entertainment that contributes positively to society means addressing the issues. Participants and panellists alike found that the industry’s profitability, even its very existence, is contingent on becoming sustainable.
Media Library
Agenda – Safer Gambling: An honest conversation
Registration and welcome coffee

Welcome





Opening panel

Towards a stronger culture of safer gambling in Europe

Stolen focus – Why can’t I pay attention




Ethical use of data
Coffee break
Responsible gambling research and technology

Using real gambling behaviour to understand product risk: Exploring the impacts of reward characteristics on real online slot play

Gambling and gaming addictions: Two sides of the same coin?:


“If you don’t gamble, you’re not really part of the group” – Gambling as a social and increasingly normalized phenomenon among young people in Denmark

Enhancing Self-Exclusion & New Gamban Features
Partnering for change

Fair Sport 4 All

Sustainable sponsorships

Want cyber resilience? Master the fundamentals
Equality and diversity in sports and sports betting
Lunch




Realising the ambition of a single-customer view – challenges and opportunities?
Single-customer view – what’s your view?
Coffee break



Collaborating for integrity in sports
Integrity in sports – what’s the industry’s role?





Using lived experience to inform responsible gambling practices





Looking ahead – what solutions do we need for a more sustainable industry?
Network & mingle in the Skybar
End of programme
Speakers

Karim Chikh
Head of Legal and Compliance analytics
Kindred Group

Johann Hari
Author of three New York Times best-selling books

Mats Enquist
General Secretary, CEO
Svensk Elitfotboll (Swedish Football League)

Henrik Tjärnström
Chief Executive Officer
Kindred Group

Anna Westh Stenbro
Clinical psychologist and researcher
the Research Clinic on Gambling Disorder, Aarhus University Hospital.

Dr. Mark Griffiths
Chartered Psychologist and Distinguished Professor of Behavioural Addiction at the Nottingham Trent University Dr

Anouschka Laheij
Moderator

Dr Jonathan Parke
Director
Sophro LTD

Brendan Dowell
Director of Security
Kindred Group

Silvia Paleari
Director of Public Affairs
The International Betting Integrity Association (IBIA)

Maris Catania
Head of Responsible Gaming and Research
Kindred Group

Hans Lord Skarplöth
CEO
ATG

Matt Smith
Head of External Affairs
Betknowmore

Maarten Haijer
Secretary General
European Gaming and Betting Association (EGBA)

Jesper Jarl Becker
Producer & founding partner
Sweet & Savoury Film Company ApS

Pontus Lindwall
CEO
Betsson AB

Charles Lantieri
Deputy CEO
Française des Jeux

Hubert Rovers
Founder of EFDN and is an international CSR and football for development consultant

Claire Donegan
Founder and CEO
THRIVE Recovery

Feite Hofman
Addiction expert

Harinder Gill
Chief Risk Officer
888 William Hill

Peter-Paul de Goeij
Managing Director
Netherlands Online Gambling Association (NOGA)

Melissa Etherington
Vice President of Partnerships at Gamban

Johan Törnqvist
Chief Executive Officer
Play’n GO

Craig Cornforth
Harm Prevention Manager
EPIC

Arno de Jong
Chief Marketing Officer
Nederlandse Loterij

Rasmus Kjaergaard
Chief Executive Officer
Mindway AI

Trung Huynh
Founder, Chief Executive Officer and Chief Technology Officer
Actable AI

Tom Banks
Head of Corporate Affairs UK/Global
Kindred Group

Justin Franssen
Attorney at law and partner
Kalff Katz & Franssen
About the Sustainable Gambling Conference
The Sustainable Gambling Conference (SGC) is a leading annual event that brings together stakeholders from across the gambling ecosystem – including operators, regulators, researchers, treatment providers, and individuals with lived gambling addiction experience – to foster collaboration and drive innovation in safer gambling practices. Established by FDJ UNITED, the SGC serves as a platform for open dialogue, knowledge sharing, and the development of sustainable strategies aimed at minimising gambling-related harm and promoting a safe experience.
Each year, the conference explores a central theme that reflects the evolving challenges and opportunities within the industry. Previous themes have included “Building Relevance” (2019), focusing on increasing the industry’s societal relevance; “Collaborate to Innovate” (2020), emphasising technological advancements for sustainability; and “Safer Gambling: A Look into the Future” (2024), which addressed topics like artificial intelligence, regulatory adaptation, and ethical considerations in the digital age.
The SGC has been hosted in various cities across Europe, underscoring its international reach and commitment to diverse perspectives. Notable locations include Copenhagen (2019), Amsterdam (2022), and London (2024). In 2025, the conference will convene in Brussels under the theme “Collaboration for Impact: Safer Gambling in a Changing World,” aiming to unite global experts to address emerging trends and reinforce collective efforts toward a more responsible gambling environment.
Through its inclusive and forward-thinking approach, the Sustainable Gambling Conference continues to be a catalyst for meaningful change, driving the industry toward greater transparency, accountability, and social responsibility.