Matt Zarb-Cousin is a co-founder of Gamban, director of Clean Up Gambling and senior government affairs advisor to YieldSec. As spokesperson for the Campaign for Fairer Gambling (CFG), he lobbied successfully for a reduction in the maximum stake on Fixed Odds Betting Terminals from £100 to £2 a spin. CFG has recently relaunched with a focus on policy reform in the US.
SGC 2024 Safer Gambling: A look into the future
Enjoy the event videos and photos from our 2024 conference by clicking on the ‘2024 archive’. Scroll down to read about the highlights.
Highlights
The 2024 Sustainable Gambling Conference gathered over 200 industry experts, stakeholders, and individuals with lived experiences of harmful gambling in The Oval Stadium in South West London.
The focus was on “Safer Gambling: A look into the future,” discussing topics such as artificial intelligence, cooperation, affordability, and transparency. Key highlights included discussions on the importance of regulatory adaptation for the digital age, the role of AI in gambling, and the need for ethical use. The event also featured powerful personal stories from individuals affected by harmful gambling and emphasised the importance of collaboration over human interaction. Panels addressed topics like the UK White Paper’s focus on affordability versus vulnerability and the standardisation of markers of harm through EU CEN standardisation processes. These discussions aimed to promote transparency, alignment, and evidence-based conversations in the industry.
Media Library
Agenda – Safer Gambling: A look into the future
Registration and coffee
Welcome to SGC 2024
Opening comments by Nils Andén, Kindred Group CEO

Keynote speaker: Daniel Mate





Panel discussion: Lived experience
Coffee break & networking

Keynote speaker – implementing AI in the gambling industry



Roundtable discussion: AI and the future of responsible gambling
Lunch & networking





Panel discussion: What’s next for the UK White Paper
Breakout 1

Neurodiversity in the gambling industry
Breakout 2

Duty of care: how to make it work for all stakeholders

Markers of harm – an update on the CEN standardisation




Roundtable discussion: implementing markers of harm in practice
Coffee break & networking



Panel discussion: Affordability and financial risk in the EU. What are the opportunities for AI?
Closing remarks by Nils Andén, Kindred Group CEO
Refreshments & networking
Speakers

Matt Zarb-Cousin
Director of External Affairs
Co-Founder of Gamban

Daniel Maté
Award-winning composer, lyricist and author.

Daniel Brookes
Founder
Rdentify

Dan Spencer
Director of Safer Gambling
EPIC Global Solutions

Melanie Ellis
Gambling Regulatory Lawyer

Ben Wade
Head of Gaming
TransUnion

Vasiliki Panousi
EU Affairs manager

Sonny Cott
Commercial Director
BeBettor

Tom Banks
Head of Corporate Affairs UK/Global
Kindred Group

Dr. Kasra Ghaharian
Senior Research Fellow at the University of Nevada, Las Vegas

Craig Cornforth
Harm Prevention Manager
EPIC Global Solutions

Chris Bonnello
Autistic advocate and speaker

Adam Rivers
Managing Director
Alvarez and Marsal

Yanica Sant
Group Legal Director
888 William Hill

Terry White
Co-Founder
DBYLOI

Maris Catania
Head of Responsible Gaming and Research
Kindred Group

Eleanor Collerton
Senion Advisor Behavioural Insight Team (BIT)

Angela Mackover
Head of Legal & Compliance Analytics
Kindred Group

Jean Patterson
Peer Aid Co-ordinator
Betknowmore UK

Matt Smith
Head of External Affairs
Betknowmore UK

Jeremy Lever
Head of Gaming
Armalytix

Rob Mabbett
Engagement Director
Better Change

Leanne Downie
Director of Support Services
Betknowmore

Vincent Perrotin
Sustainability and Responsible Gaming Director
FDJ Group
About the Sustainable Gambling Conference
The Sustainable Gambling Conference (SGC) is a leading annual event that brings together stakeholders from across the gambling ecosystem – including operators, regulators, researchers, treatment providers, and individuals with lived gambling addiction experience – to foster collaboration and drive innovation in safer gambling practices. Established by FDJ UNITED, the SGC serves as a platform for open dialogue, knowledge sharing, and the development of sustainable strategies aimed at minimising gambling-related harm and promoting a safe experience.
Each year, the conference explores a central theme that reflects the evolving challenges and opportunities within the industry. Previous themes have included “Building Relevance” (2019), focusing on increasing the industry’s societal relevance; “Collaborate to Innovate” (2020), emphasising technological advancements for sustainability; and “Safer Gambling: A Look into the Future” (2024), which addressed topics like artificial intelligence, regulatory adaptation, and ethical considerations in the digital age.
The SGC has been hosted in various cities across Europe, underscoring its international reach and commitment to diverse perspectives. Notable locations include Copenhagen (2019), Amsterdam (2022), and London (2024). In 2025, the conference will convene in Brussels under the theme “Collaboration for Impact: Safer Gambling in a Changing World,” aiming to unite global experts to address emerging trends and reinforce collective efforts toward a more responsible gambling environment.
Through its inclusive and forward-thinking approach, the Sustainable Gambling Conference continues to be a catalyst for meaningful change, driving the industry toward greater transparency, accountability, and social responsibility.